Welcome to The David Lowenthal Report——the Daily Newsletter of Direct Marketing Tips from David Lowenthal

What This Newsletter Will Cover/”Don’t Say I Didn’t Warn Ya…”

This newsletter is for deep-thinking copywriters and entrepreneurs (of all levels) who want write better fundraising copy for fun & profit!

The vast majority of the content I publish here will be about copywriting, direct response marketing, and general persuasion in life and business.

Every day (often MULTIPLE TIMES A DAY!!) I will be sending out stories, examples, lessons, interviews, tips, tricks, news, and principles about all things copywriting.

However, other topics of interest you may see from me include:

  • Libertarian/political stuff

  • Nerdy and bizarre history (usually related to direct marketing but not always)

  • Armchair philosophy

  • My upcoming novels and documentary films

  • A plethora of wine commentary

  • & Whatever else I feel like

FREE bonuses you’ll get instantly just for signing up!


32 Jackpot Marketing Secrets from History’s Greatest (and Craziest) Persuaders! ebook

  • This first-of-its kind marketing tome gives you a a pantheon of real-life stories and “case studies” from history that you can employ in your business, job, hobby, social life, or whatever else your imagination can come up with. In this ebook, you’ll discover breakthrough persuasion principles from:

●      Feared negotiators

●      Transformational politicians

●      Highly influential critics

●      Outrageous talk show hosts

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●      Triumphant military leaders

●      Deviant propagandists

●      Adored entertainers

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●      Consequential political activists

●      Successful comedians

●      Relentless opposition researchers

●      Award-winning authors

●      Larger-than-life directors & media publishers

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The Million Dollar Copywriter Companion!

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31 Powerful & Profitable Selling Insights to Use in 2020!

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10 High-Risk Headlines That Won BIG!

  •  You have to write boring, simple, "plain Jane" sales headlines to get good response, right? Wrong! You'll discover 10 different headlines where a copywriter stepped outside the marketing "safe space" and won big. And if they can do it, so can you!

Need Great Copy for Your Business?

Read on below to find out if we’re a match made in Heaven:

Dear Friend,

Do you represent a nonprofit looking to increase your organization’s response rate for fundraising campaigns, membership sign-ups, volunteer drives, or event attendance?

I’ve worked with some of America’s top political nonprofit organizations in Washington, D.C. and in Boise, Idaho–such as The Cato Institute, The Institute for Energy Research, The Charles Koch Institute, and the Idaho Freedom Foundation.
I’ve also worked for one of America’s most influential pollsters and messaging consultants, Frank Luntz–the man who coined the phrase “climate change” and “death tax”.

While working at LuntzGlobal, I researched and organized focus groups participants to test market messages for some of America’s top Fortune 500 companies like TransAmerica and Paramount Pictures.

Additionally, I have been personally trained under the A-List Copywriter Kim Krause Schwalm, and have been well-schooled in the principles and strategies from some of history’s greatest direct response marketers like Dan Kennedy, Gary Halbert, Eugene Schwartz, John Carlton, Clayton Makepeace, and many more.

What I Can Do For You

By combining persuasive and breakthrough marketing copy with nose-to-the-grindstone research, I bring my clients’ stories to the front step of prospects most likely to support their business or mission with their money, their time, or both! 

My marketing background in the political nonprofit industry has taught me much about political donors’ motivations, desires, and emotions that drive high response and conversion.

But my experience has taught me the same copy appeals and strategies that work for nonprofit organizations also work for entrepreneurs and businesses, too.

So why not have a direct response copywriter on your side that’s done both?

If what you’ve just read interests you, can schedule a free, no-risk, no-obligation 45 minute Copy Consult with me about your copywriting project at the link below:


More about David Lowenthal:

  • Freelance direct response copywriter aka “professional propagandist in print”

  • Newsletter & information product publisher

  • Upcoming novelist and documentary filmmaker