Rock-solid legacy buildingIf you’re over a certain age might remember George Bush campaigning in 2000 on “compassionate conservatism.” Doubtful you will remember the biza…
Recently I started reading a stupendous 1984 book called Dear Friend: Mastering the Art of Direct Mail Fundraising (by the great fundraising…
Every Neocon/Progressive who lied us into Iraq……should carry a COVID-like “misinformation” warning on everything they say about the Russia/Ukraine war.
First, a happy and healthy New Year’s to you all. As I write this newsletter from the cold, dreary, and re-locked down (third time’s the charm, eh…
One of my favorite business and marketing teachings comes by way of the great Dan Kennedy’s 7 Figure Academy Seminar from the 2000s. If you’ve never…
If what follows isn’t a “man bites dog” story, I don’t know what is. A while ago, some lady in Oregon went to pick up milk and meat from her local…
Behold: The method Invented by the best direct response copywriter in world history!
Following is a project that I’ve been wanting to create for a long time. While I’m not the first person to be a staunch believer in radical liberty…
Why the future belongs to Copy
But unlike Britney, they’ll actually *want* to stay in your fundraising “jail cell”!
Remember the Dana Carvey Show from the mid-1990s? Me neither. Or, at least, I didn’t remember until I came across a documentary on Hulu that someone…
“If you’re explaining, you’re losing” President Ronald “The Gipper” Reagan, 40th President of the United States Have you ever found yourself in an…