Even carjacking thieves are turning into oppressive "Karens"
If what follows isn’t a “man bites dog” story, I don’t know what is.
A while ago, some lady in Oregon went to pick up milk and meat from her local grocery store.
However, she had her four-year-old son with her and so, since she thought she’d duck in and to the store for just a couple items, she parked up close to the store entrance and left the car running (unlocked) with the toddler strapped into his booster seat.
But, unbeknownst to her, as soon as she left the car unattended, a car thief hopped into the driver's seat and took off with it––and the kid!
But here’s where the story gets weird...
After realizing there was a 4-year-old random kid in the back, the carjacker actually drove back to the scene of the crime where the mom was shrieking and in tears, and yelled at her for leaving the kid alone in the car and demanded she take him out of the car FAST.
Then he took off again with her 2013 Honda Pilot.
Now, imagine you’re this lady for just a minute.
Here you are where you’ve just had your car stolen––and your son almost kidnapped––and the thief comes back to lecture you about your own personal negligence.
Sure, it was dumb of the mom to leave the kid in an unlocked car with the keys in and the engine running.
But I bet many, many “Karens” (i.e., unhappy people who take it upon themselves to call business managers and/or cops anytime they see someone doing something they don’t like) are more outraged at the mom than the carjacker, and would rather lock her up than the car thief!
But, such as life in 2021.
And if you’re reading this and are in the fundraising business, I bet you’ve no doubt gotten some nasty emails and letters from some prospects who were “offended” by some harmless thing in your donation appeal.
But, if the campaign was successful, you also know plenty of your donors responded positively––otherwise it wouldn’t have been a successful campaign!
My advice is to do what the late great Gary Halbert––who wrote the world’s most successful and mailed sales letter of all time––advised to do:
“Don’t worry about offending the ‘dogs.’
Focus on selling to the ‘foxes’!”
Every business and nonprofit is going to hear from angry non-buyers/donors who have nothing better to do than complain.
But if the people who are actually giving you donations love your fundraising messages, you know you’re on the right track.