How to write and publish a book in 2.5 months
Behold: The method Invented by the best direct response copywriter in world history!
When I first decided I want to become a direct response copywriter, there was a name I kept hearing over and over again.
That name was Eugene Scwhartz.
And almost all of my direct marketing heroes––both the living ones and the ones who are 8 feet underground––reference him at some point in their books, seminars, and interviews.
It was weird.
“Who the hell was this mysterious Scwhartz guy?” I thought to myself.
Then I discovered he wrote a book about copywriting and advertising.
But not just any book, apparently.
I was told in no uncertain terms that I was not, and never would be, a serious and successful direct response marketer if I didn’t get my buttery little fingers on this ancient tome.
But I warned that it was expensive, and it was.
Over $400 smacker-roos!
But you know what?
It was worth every penny––and then some.
I re-read it at least once (usually twice) a year and every time I do, I stumble across dozens upon dozens more marketing “gems” that I missed the last time.
But by far the most valuable thing I learned from Schwartz is actually nowhere to be found in Breakthrough Advertising!
I found it in the transcript from an obscure speech he gave to the Phillips Publishing company shortly before his death in the early 90s.
In that speech, I learned a laughably simple trick to dramatically maximize my writing productivity in minimum time.
Thanks to this deadly simple idea, I was able to write and edit a 145 page book in a pitiful 2 and half months!
If I did what most writers did, I have no doubt I would still be in the “planning and outline” phase right now.
Instead, I published the darn thing and am already using it for client recruitment and list building!
And the best part about this unique, A-list copywriter-approved method is that it only gets BETTER and FASTER over time the more you use it.
I expect the next book I’m going to write and publish will be at least double the page length but will take me no more time to write than the last one did, and will probably take less.
So what is this devious little trick that can revolutionize the amount of work you produce each day WITHOUT burnout or reducing quality?
The humble smartphone timer.
Yep. That’s it.
But there’s a specific time I want you set.
It’s just enough time to be productive, but not too long to where you feel overworked.
At the end of the timer, set another timer for a “break” where you can rest your mind and do something else.
(I set my break timer for 15.33)
Repeat this schedule throughout your workday and you will be stunned just how productive you are, flying through your projects faster than Joe Biden in a hair sniffing contest!