Rock-solid legacy building

If you’re over a certain age might remember George Bush campaigning in 2000 on “compassionate conservatism.”

Doubtful you will remember the bizarre attempt some 15 years ago by some progressives and libertarians to create a “liberal-tarian” movement.

Q: So where are these labels now?

A: In the garbage.

Q: What political words are we using today.

A: The same ones as before: conservative, progressive, and libertarian.

Beltway consultant-driven catchphrases almost never take off in peoples’ minds.

So do yourself a favor and stick to using the words and definitions your prospects and donors know and love.

Doing so will help you build a financially rock-solid legacy for your nonprofit that will survive and thrive long into the future.