If you’re over a certain age might remember George Bush campaigning in 2000 on “compassionate conservatism.”
Doubtful you will remember the bizarre attempt some 15 years ago by some progressives and libertarians to create a “liberal-tarian” movement.
Q: So where are these labels now?
A: In the garbage.
Q: What political words are we using today.
A: The same ones as before: conservative, progressive, and libertarian.
Beltway consultant-driven catchphrases almost never take off in peoples’ minds.
So do yourself a favor and stick to using the words and definitions your prospects and donors know and love.
Doing so will help you build a financially rock-solid legacy for your nonprofit that will survive and thrive long into the future.
-David
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Rock-solid legacy building
If you’re over a certain age might remember George Bush campaigning in 2000 on “compassionate conservatism.”
Doubtful you will remember the bizarre attempt some 15 years ago by some progressives and libertarians to create a “liberal-tarian” movement.
Q: So where are these labels now?
A: In the garbage.
Q: What political words are we using today.
A: The same ones as before: conservative, progressive, and libertarian.
Beltway consultant-driven catchphrases almost never take off in peoples’ minds.
So do yourself a favor and stick to using the words and definitions your prospects and donors know and love.
Doing so will help you build a financially rock-solid legacy for your nonprofit that will survive and thrive long into the future.
-David
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